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I asked the customer rep at company that starts with "Fri%* L@y" 
what the natural flavors were in a very popular brand of popcorn chip. She said it was made of natural flavors and began to read to me the ingredients on the packaging. I asked if it were safe for human consumption. She said everything in moderation and said there's a serving size on the package. I asked her if she really thought people follow and only eat the serving size. She got silent on that point. 
I made the decision to no longer eat the product which coincidently just happened to be advertised on a super bowl ad . Read the labels. Know what they mean. Be informed first always, then make a decision. That's personal choice. 

Interesting article to read on "natural flavors."  It's about addiction which leads to more consumption. 
If people want to know why our original organic bodies have started to disintegrate...this could be one of many reasons...