there's an epidemic "out there" called many things: conditioning, programming, brainwashing, etc.
it goes so deep that we're conditioned to believe it's not happening. the commercials, movies, tv, books, fashion, trends, AI, technology...they all play a role.
we've become conditioned to believe that if it is mainstream, for example, that it has to be good or quality. So I will buy that "thing." Or if a spokesperson who is a "celebrity" is endorsing it that it has to be good. So I'll buy that "thing."
Or if everybody is doing it that it has to be right. So I'll do that "thing."
Being a non-conformist doesn't necessarily mean you have to be a rebel. What it does mean is that you are aware of why exactly you are doing something.
We are no longer asking ourselves questions:
Am i respecting my own integrity? Am I making this decision because I have been influenced by society and society alone? Am i doing xyz because I just want to fit in? Am I making this idea without the conditioning or pressure from my peers? Am I making this decision based on my own self-respect? Am I making this decision based on fear?
People don't quite realize even after the massive mind-control fear program of these past years that we are being "influenced" to do certain things thus the title being an influencer (a funny concept/creation). If I were to be influenced by something or someone it better be of great benefit for me. I won't do anything just because someone else who has a large following told me so and so I can be just like everybody else around me.
That is called conditioning. Those methodologies run deep in the game. We need to look deeper into the history and masquerade of "influence."